With only 2 lofty and poetic European TV spots in play, the challenge was to increase consumer awareness for Chrysler's upcoming model year release of the new Chrysler 300.
Using the European TV spots as a spring board, "300 Reasons to Love the New Chrysler 300" is a multi-screen, omni-channel digital experience that functions seamlessly on kiosks at auto-shows, touchscreens at dealerships, and as a portable desktop/tablet experience.
The extensive library of photographic assets for the 300 vehicle, including many historical photographs, along with an exclusive shoot specifically for this project lead to an immersive and engaging customer experience and an overwhelming awareness for the new Chrysler 300 vehicle.
