Edward Jones® - We Do Money Differently™
In late 2023, Financial services firm Edward Jones launched its first brand campaign specific to the Canadian market, where the brand has shown strong growth.
The effort, anchored by a 60-second, 30-second and 15-second spot, uses artistic collage as a medium to tell the story of a person’s journey through life, where new priorities surface and the role that personal wealth plays in achieving life goals is highlighted.
But, as the spots suggest, many people are going through life following someone else’s financial plan – rather than defining what is important to them and managing their finances in a way that will let them get the most out of their money, and their life.
These assets played out on-air, out-of-home and online, introducing a new investing target to the second-largest independent full-service brokerage in the country.
Tangerine - Banking App, Experience Design
ATB Financial - Web, App and in-branch concepts
