As part of a JD Power study, the former #7 ranked Jeep.com was taken to task for a difficult user experience within its Vehicle Landing Pages.
What followed was a herculean task of interaction rethinking, user insight, analytics data, SEO optimizations, conceptual thinking and sales-focused business requirements to create the right balance of beautiful form and simple, intuitive function. Accordingly these VLPs and supporting auto-show kiosk, dealership and tablet experiences launched with the early reveal of the new Jeep vehicle lineup.
To make design and interaction seamless, the new VLPs adhered to common modular design principles. They're also strategically focused, using data and parts APIs to bring in content in real time, making future model year switchovers even more streamlined and effective.
Jeep saw a leap to #2 on the JD Power list thanks in large part to this rethinking of the Vehicle Landing Pages.
What followed was a herculean task of interaction rethinking, user insight, analytics data, SEO optimizations, conceptual thinking and sales-focused business requirements to create the right balance of beautiful form and simple, intuitive function. Accordingly these VLPs and supporting auto-show kiosk, dealership and tablet experiences launched with the early reveal of the new Jeep vehicle lineup.
To make design and interaction seamless, the new VLPs adhered to common modular design principles. They're also strategically focused, using data and parts APIs to bring in content in real time, making future model year switchovers even more streamlined and effective.
Jeep saw a leap to #2 on the JD Power list thanks in large part to this rethinking of the Vehicle Landing Pages.
