Jeep® — Integrated Multi-Screen Brand & Product Experience
Role: Creative Lead / Digital Design & Brand Strategy — SapientNitro (now Publicis-Sapient)
Scope: Brand integration, digital product & campaign design, multi-screen UX, systems thinking
Scope: Brand integration, digital product & campaign design, multi-screen UX, systems thinking
Context —
Jeep aimed to unify its digital presence across web, mobile, tablet, social, and OLA channels while launching new vehicle lineups in a competitive automotive market. The challenge: create a seamless, premium Jeep experience across every screen and campaign, driving engagement and sales while reflecting the brand’s rugged, adventurous identity.
Challenge —
Build cohesive brand expression across digital products, marketing campaigns, and experiential touchpoints.
Ensure consistent user experience for multiple vehicle lineups, from landing pages to interactive spec tools.
Align creative vision across internal teams, regional offices, and client stakeholders.
Deliver measurable engagement, lead generation, and conversion metrics across multi-screen channels.
Approach —
Developed a holistic digital design system integrating UI patterns, interaction principles, typography, motion, and visual identity.
Led cross-functional collaboration between UX designers, front-end developers, copywriters, and marketing teams to ensure brand consistency and usability.
Introduced iterative testing and data-driven optimizations, embedding performance metrics into creative decision-making.
Mentored junior and senior creatives, fostering craft, clarity, and taste at scale.
Conceptualized multi-screen campaigns, blending interactive digital experiences with traditional and social media activations.
Creative Highlights —
Brand + Product Integration: Unified typography, color, motion, and imagery across all vehicle lineups, from landing pages to interactive configurators.
Interaction & Visual Design: Clean, intuitive UX with engaging, cinematic motion elements reflecting Jeep’s adventurous brand persona.
Campaign Cohesion: Supported integrated campaigns including online display, social content, sweepstakes partnerships, and OOH that echoed digital product experience.
Systems Thinking: Created scalable design frameworks for multiple campaigns and vehicle lineups, enabling consistent execution across channels and teams.
Outcome —
Enhanced Jeep’s multi-screen engagement and lead generation, contributing to improved sales metrics for all six vehicle lineups.
Campaign and product design integration elevated Jeep’s brand perception, strengthening trust and loyalty in competitive markets.
Recognition & awards:
• W3 Awards (Interactive Campaigns)
• Applied Arts Awards (Digital/Interactive)
• JD Power Brand Impact: Jeep moved from #7 to #2 in vehicle satisfaction for key lineups
Jeep® Compass "30 Moments Of Freedom" Online Ad
Jeep® Patriot "30 Moments Of Freedom" Online Ad
Jeep® Compass "30 Moments Of Freedom" Online Ad Storyboard
Jeep® Compass "30 Moments Of Freedom" Additional 'Instagram™ Style Moment Frames
Jeep® Patriot "30 Moments Of Freedom" Online Ad Storyboard
Jeep® Patriot "30 Moments Of Freedom" Additional 'Instagram™ Style Moment Frames
Jeep® Patriot "30 Moments Of Freedom" Rich-Media Expandable Ad with 360 Spin and Social Share
Jeep® "30 Moments Of Freedom" Facebook and Twitter/X Feeds
Jeep® "30 Moments Of Freedom" Site Skins and Partner Programs