The candy market is fierce around Easter. So how do you make M&M's stand out from the crowd and keep consumers coming back for more?
Three words. Easter Egg Hunt. Only this time it's an online hunt for the world's most 'speck-tacular' eggs. This three month nationwide PIN-and-pack promotion gave users a chance to win and, of course, drove M&M's top of mind.
Results - Over 3,000 unique visitors per day. Average time spent on site - 7 minutes. Over 150,000 PIN codes submitted. Customer demand volume tripled vs. previous year. Awards and Accolades including W3 and HOW magazine.
Three words. Easter Egg Hunt. Only this time it's an online hunt for the world's most 'speck-tacular' eggs. This three month nationwide PIN-and-pack promotion gave users a chance to win and, of course, drove M&M's top of mind.
Results - Over 3,000 unique visitors per day. Average time spent on site - 7 minutes. Over 150,000 PIN codes submitted. Customer demand volume tripled vs. previous year. Awards and Accolades including W3 and HOW magazine.
