Exceeding sales goals with 200% subscriber target
Entertainment | Crave™
(Brand Relaunch, Experience Design) — The streaming home of HBO, Showtime and movies solidifies it's place as the nation's #1 premium VOD service by over-exceeding sales goals, doubling subscriber growth in less than a year. Awarded at W3, Promax and RGD.
From value-based service to premium industry leader
Entertainment | Crave™
(Brand Relaunch, Design System) — The streaming home of HBO, Showtime and movies solidifies it's place as the nation's #1 premium VOD service, over-exceeding sales goals by doubling subscriber growth in less than a year. Awarded at W3, Promax and RGD.
Launching streaming platform to compete with Netflix
Entertainment | Crave™
(Brand Relaunch Campaign, Attention and Engagement) — The streaming home of HBO, Showtime and movies solidifies it's place as the nation's #1 premium VOD service, over-exceeding sales goals by doubling subscriber growth in less than a year. Awarded at W3, Promax and RGD.
Achieving premium 4-Star hospitality Status
Travel | Delta Hotels and Resorts® (Brand Refresh, Experience Design) — Enhanced CRO increased site booking conversion rate by 25% and added to a 60% lift in customer satisfaction/brand affinity, bringing the former 3-Star brand to elite 4-Star status in less than a year.
Immense 60% lift in brand affinity post refresh
Travel | Delta Hotels and Resorts® (Brand Refresh Campaign, Attention and Engagement) — Overall revenue instantly increased by 10%, while guest brand loyalty and advocacy increased by an astounding 60% for the nation's preeminent flagship hospitality brand.
Generating $33 million revenue in first year alone!
Food & Beverage | Boston Pizza
(Performance Design, Brand Attention and Engagement) – Delivering a seamless experience across web, mobile, in-store, and customer service channels. Awarded the top prize for CRM and Loyalty at the Shopper Innovation Awards.
3x social referral traffic + 57% lift in unique visits
Food & Beverage | Second Cup Coffee Co. (Brand Attention, Engagement and Experience Design) – Reimagining the on-the-go digital-to-in-store customer experience and unleashing a robust CRM and Loyalty program. Recognized by W3, AWWWARDS and The FWA.
Increasing engagement and lead generation with fun!
Automotive | Jeep® "Freedom"
(Brand Attention and Engagement) – Delivering a robust social contest, driving increased sales, favourability and customer intent among the coveted Millennial target. Awarded by W3 and Applied Arts.
More engagement and sales with measurable performance
Gaming | California Lottery and OLG
(Experience Design, Performance Design, Brand Attention and Engagement) -- Groundbreaking gaming innovations for OLG led to a huge win with California Lottery, as their 'digital agency of record',
Past meets present for immersive vehicle exploration
Automotive | Chrysler "300 Reasons" (Brand Attention, Engagement and Experience Design) – Breaking from category norms with immersive digital experience built around storytelling, product features, and brand heritage–doubling the Chrysler 300 sales of the previous year!
Reclaiming top spot on JD Power and improving sales
Automotive | Jeep®.
(Experience Design, Brand Attention and Engagement) – Creating an immersive experience to drive increased sales, favourability and customer intent to reclaim the #2 spot on the JD Power Study.
Delivering a robust dealership-style digital experience
Automotive | Chrysler "The Sum of its Parts" (Brand Attention, Engagement and Experience Design) – Breaking from category norms with interactive, modular content platform emphasizing both utility and craftsmanship–driving increased sales, favourability and intent.
over 15,600,000 impressions and 4x time spent on site
CPG | M&M's "Find Red" (Brand Attention and Engagement, Social Gaming Innovation) — A true first-of-its-kind digital treasure hunt across Google StreetView, YouTube and social. Highly awarded at Cannes, One Show, New York Festivals.
The most successful flavor launch in Doritos history!
CPG | Doritos "Battle in a Bag" (Brand Attention and Engagement) -- Using the power of digital projection billboards, SMS and at-home social media to reclaim category supremacy. Awarded at John Caples, Applied Arts, Echo and more.
110 million impressions of unpaid media coverage
Personal Care | Gillette "Body Shaving" (Brand Attention and Engagement) -- Hilariously opening the conversation about Men's Grooming led to over 5 million views on YouTube, and over 445,000 total Twitter/X impressions. Awarded at John Caples, AME, W3 and more.
200% above sales target, doubling previous year
Financial | RBC "Crime Doesn't Pay" (Brand Attention and Engagement) — Student-specific targeted campaign to boost sign-ups, account openings, conversions, favourability and intent. Awarded at Cannes, John Caples, New York Festivals and more!
3x customer demand with innovative PIN-&-pack promotion
CPG | M&M's "Join the Hunt" (Brand Attention and Engagement, Digital Contest)—Over 3,000 unique visitors per day spending an average of over 7 minutes on-site helping M&M's reclaim category supremacy. Awarded at W3, Applied Arts and Webbys.
Countering global recession with student cash incentive
Financial | RBC "Student Stimulus Package". (Brand Attention and Engagement) — Student-specific targeted campaign to boost sign-ups, account openings, conversions, favourability and intent. Awarded at CMA, IAB.Mixx and AME.